Case study · Web platform

Unita: A business SuperApp, built from a blank page

Unita checks every company against national trade registers before it is listed. We designed and built the platform that makes that trust obvious and makes searching a large directory feel effortless.

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Client: Unita
Industry: B2B business directory
Services: Product design, Web development, Search UX
Scope: Built from scratch

The Unita homepage: Unita is the business SuperApp, with phone screens of verified listings.

Unita is the business SuperApp.Browse by category.What you can find on Unita.How companies connect in Unita.

Three ways into Unita.What people ask.Become part of Unita.Browse by industry.

The brief

Trust first. Then search.

Unita lists only companies it has verified against national trade registers. The platform had to make that trust obvious at a glance, and make searching across companies, chambers, creators and countries feel effortless.

Built from scratch

From a blank page to a live site.

No old site to fix, no template to bend. We designed every page and built it from the ground up. Scroll to see the whole homepage.

The full Unita homepage, from the hero to the FAQ.

01
Search at the center
One AI-assisted search bar and clear tabs for every kind of listing, so a big directory starts with a single question.
02
Trust in one line
Verification is explained right in the hero, before anyone has to wonder whether a listing is real.
03
Room to grow
Category, country and profile pages built as a system, so new markets and listing types slot straight in.

Our approach

Search first. Everything else second.

We built the experience around search, then designed the browsing paths around it: by category, by country, and by type of profile.

Key decisions

01One AI-assisted search bar as the front door
02Tabs for companies, chambers, creators and countries
03A light, calm interface that keeps a large directory easy to scan
04A joining flow where every profile is reviewed by a person

The homepage

One question, many ways in.

We designed the homepage to answer what Unita is, what you can find, and how to join, in that order.

01 / 06
The promise
“Unita is the business SuperApp.” One search bar, with verified listings right underneath.
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02 / 06
Everywhere it works
A clear view of every country Unita is present in, so reach is shown, not claimed.
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03 / 06
Browse by category
Industries as big, scannable tiles, for people who know the field but not the company name.
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What you can find
Companies, chambers, creators and more, each introduced in plain words.
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How companies connect
The path from finding a company to working with it, laid out step by step.
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Three ways in
“Three ways into Unita.” A clear choice for every kind of visitor, then the questions people ask.
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The full site

One system. Every profile.

Companies
“This Week on Unita”
An editorial front page for the directory, with new companies every week.
Categories
“Browse by industry”
Every industry on one page, grouped so it is easy to scan.
Category
“Technology”
A category page with top matches, from SaaS to cybersecurity.
Country
“Switzerland”
A country page with an economy snapshot alongside its listings.
Artists
“Artists”
Approved creators and their work, in the same system as companies.
Join
“Become part of Unita.”
One short submission, reviewed by a person, with the invite sent by email.